CEO: I just read in Forbes that…
2013: …all websites should be written in Scala. Let’s rewrite our Java to Scala, by next week.
2012: …relational databases are dead. Let’s migrate 30 years of data to MongoDB, they’ll be around forever.
2011: …all websites should use responsive design. Make it pop.
2010: …all websites use Ruby now. Let’s hire Rails experts; there should be tons of them, and willing to work cheap.
2009: …millennials only buy through social media. Let’s make a Tweeter, whatever that is.
2008: …SEO is the future. Let’s buy tons of backlinks, spam up blogs, and set up microsites. No way this plan will fail.
2007: …all websites should be web 2.0. Let’s market ours as web 3.0!!
2006: …all websites should use Flex. Let’s rewrite our entire website in Flex, but don’t use any Flash.
2005: …all websites should have a blog. What, you mean we have to pay someone to write articles for it?
2004: …all websites need an RSS feed. Content? What’s that?
2003: …IE won the browser wars, and no other browser will ever compete. Let’s only write for IE now.
2002: …ASP.NET is going to revolutionize the industry. This is how all web applications should be developed.
2001: …we need a Flash landing page to sell customers on our branding. Make it so.
2000: …e-commerce is the future. Let’s sell pet food online and advertise at the Super Bowl, this is going to be HUGE.